The latest news in the world of customer experience and customer loyalty.
Mayo, Florida Becomes Miracle Whip
Well, sort of. For one day, Kraft Foods decided to pull a marketing scheme on the innocent little town of Mayo. Kraft went all in with the marketing ploy, paying the town between $15,000 and $25,000 for the temporary change. The change included the water tower and street signs all being changed within the city. Even the mayor within the city was in on the prank, giving an interview to AP, stating, “We’re not going to....