Programs   TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time The travel planning site is exploring the prospect of launching a loyalty program in order to compensate for its lack of visibility in Google searches. “Company officials called out the lower search engine optimization traffic from Google in the quarter that ended June 30 as one of the factors, along with ‘optimizing’ its paid marketing spend and foreign currency fluctuations, behind a 7 percent revenue decline in....

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