Programs
Nike’s New Membership Model for Kids’ Sneakers Amplifies Shift to Direct Sales
The athletic apparel brand has launched a new premium loyalty program for kids’ shoes. “Dave Cobban, Nike Adventure Club’s general manager, said that the group’s goal was to figure out how to solve problems for customers that lead to closer relationships with the Nike brand. That resulted in a membership model targeted at both parents and kids, which offers parents a more convenient way to replenish quickly....