Aramark Celebrates National Nutrition Month With Recipe Launch and Pop-Up Events
In honor of National Nutrition Month® during March, Aramark Collegiate Hospitality has introduced its “Bites That Do It Right™” initiative to offer college students a range of healthy, easy-to-prepare snack options. This effort is part of Aramark’s Take 15 program, designed to encourage students to take a brief break from their hectic schedules to refuel with nutritious foods. The initiative also addresses the growing concerns around mental health and stress among students. According to a 2024 Deloitte survey, 40% of Gen Z experiences frequent stress and anxiety. Aramark’s own research from its Dining Styles Survey found that 40% of students place a high value on mindful eating, with 60% preferring healthier food options.
Brandi Heatherly, Collegiate Hospitality’s Health and Wellness Council lead and Performance Excellence Vice President, said, “Many college students feel stressed and overwhelmed. Bites That Do It Right encourages them to take a break and enjoy nutritious snacks that support their health and well-being. Our goal is to make students more self-sufficient and aware of the foods they can prepare on their own.”
Developed in collaboration with Aramark’s registered dietitians, chefs, and marketers, the recipes feature simple ingredients and minimal preparation time. Options include energy bites, overnight oats, and fruit smoothies in a variety of flavors. Aramark is further engaging students through pop-up events across campuses that showcase these snacks. Aramark is also hosting giveaways and Take 15 events to further their initiative.
Learn more here: https://www.aramark.com/newsroom/news/2025/march/bites-that-do-it-right
HEYDUDE and Sydney Sweeney Collab for Fashion Crisis Hotline Campaign
Casual footwear brand HEYDUDE has once again partnered with actress and style icon Sydney Sweeney to tackle consumers’ fashion dilemmas through the launch of the Fashion Crisis Hotline campaign. As the brand’s Global Ambassador, Sweeney brings her authentic style and confident persona to the campaign, which challenges the traditional view that fashion and comfort can’t coexist. Central to the campaign is HEYDUDE’s popular Austin Lift slip-on mule, promoted as the ultimate solution for stylish, all-day comfort.
HEYDUDE Chief Marketing Officer Paul Nugent said, “We’re thrilled to see the continued impact of HEYDUDE’s partnership with Sydney, reaching new consumers through her authenticity and undeniable confidence. The Fashion Crisis Hotline is a pivotal moment for HEYDUDE that brings our brand DNA of confidence, fun, and style to life at once, redefining what it means to be a ‘dude. HEYDUDE is a leader in comfort and confidence, and together with Sydney, we’re excited to show consumers exactly why we are unlike anything in the market.”
The Fashion Crisis Hotline campaign takes a playful and comedic approach to addressing style and comfort concerns. Sweeney stars as the “Director of Dude,” offering the Austin Lift as the perfect fix for any fashion emergency. This initiative highlights HEYDUDE’s commitment to helping consumers embrace confidence, fun, and style, with a special focus on attracting a new, predominantly female audience. The campaign also emphasizes the growing popularity of laceless shoes, positioning HEYDUDE as a trendsetter in the footwear industry. The campaign will be activated across multiple digital and social platforms, creating excitement through various channels, including a pop-up event in New York City’s Grand Central Station. The event allowed attendees to interact with elements from the campaign, such as a life-size Austin Lift.
Watch this YouTube video with Sweeney in action on the Fashion Crisis Hotline: https://www.youtube.com/watch?v=pA0Af5eEqmo
MOOYAH Partners With Dude Perfect to Launch the “Burger Battle Box”
MOOYAH Burgers, Fries & Shakes recently partnered with the popular YouTube group Dude Perfect to introduce the “Burger Battle Box,” a special family meal experience that combines great food with exciting entertainment. The promotion debuted on March 8, 2025, at participating MOOYAH locations nationwide. The limited-time offering includes four delicious, customizable cheeseburgers, shareable hand-cut fries, and two Little MOO shakes for a special price of $39.99. A series of fun activities for families is also included.
MOOYAH VP of Marketing Sarah Morris said, “We’re thrilled to team up with Dude Perfect for the launch of the ‘Burger Battle Box. This partnership is about more than just great-tasting burgers—it’s about creating unforgettable moments for families. With exclusive trick shot tutorials and fun, family-friendly challenges, we’re transforming mealtime into a playful adventure where everyone can feel like a trick shot pro!”
Customers can share their best trick shots for a chance to score tickets to the Dude Perfect World Tour in 2025. To enter, participants should follow the instructions on their Burger Battle Box.
Learn more here: https://www.mooyah.com/news/mooyah-and-dude-perfect-launch-the-perfect-pack