Arena Flowers Partners with poq to Launch New Mobile App

UK-based Arena Flowers launched a new mobile app using platform provider poq's composable commerce stack.

The app offers customers frictionless commerce journeys and an improved loyalty experience, including “App Stories” and “Swipe2Like” features. Customers can also set up and manage their flower subscriptions.

In addition, the composable nature of the poq platform means the apps integrate seamlessly with the Arena Flowers Shopify ecommerce platform for merchandising and their existing loyalty program, so customers can earn, track and redeem points through the apps.

New York Fries Announces NFT Rewards to Loyalty Program

New York Fries announced its latest innovation in the brand's Fry Society customer loyalty program: the launch of an NFT or Non-Fungible Token draw.

Fry Society members who made a purchase that month, will receive a chance to own a custom of New York Fries branded NFT. Fry Society members can earn an entry with every purchase, but members must opt into the contest, confirming their interest for a chance to win the NFT.

Mastercard Acquires Dynamic Yield Company

Mastercard has completed its acquisition of Dynamic Yield, a personalization platform and decision engine company, to strengthen consumer engagement and loyalty services.

Dynamic Yield helps brands deliver personalized consumer experiences through individualized product recommendations, offers, and content based on a range of factors, including past purchases, page views and customer affinity profile information.

Dynamic Yield was previously purchased by McDonald’s in 2019.


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