Programs
Chipotle Digital Sales Double
Thanks to its loyalty initiatives, the QSR chain has doubled its digital sales and exceeded expected profits for the quarter. “In March, Chipotle launched its points-based loyalty program nationwide. Less than a week later, the company surpassed its one millionth member, who scored a year’s worth of Chipotle. The program has already helped mobile app downloads soar, according to a Barclays note. The company plans to use consumer data to better target loyalty program members.”
The 53 Best Customer Rewards Programs
It’s quite the list. DealNews has chosen what it considers to be the best 53 customer rewards programs, with a breakdown of each program’s benefits.
Customer Experience
New McDonald’s Acquisition Has Big Implications for Personalization
Recently, McDonald’s purchased Dynamic Yield, its largest acquisition in 20 years. This acquisition will change the way McDonald’s does personalization. “Simply put, McDonald’s, long a leader in outdoor advertising, has signaled that the space will be used for creating a dialogue between consumers and brands. The purchase lets McDonald’s vary its electronic display of items and DOOH network for walk-up or drive-thru customers based on the weather or consumer demand.”
Social
Instagram, Home Depot, and Pinterest Think Photos Are the Next Big Thing in Retail
In Forbes, Laura Heller makes the case that photos are going to become a driver for retail. One highlight: “Instagram announces Checkout on Instagram. This lets users on the popular, image-based social media platform buy items without leaving the app. They just tap a product from a shoppable image and check out, using stored payment information.”
Data
The Privacy Debates Enters Physical Retail
As physical retailers are increasingly using facial-recognition and related capabilities to learn more about their customers, legislators are beginning to express concern. “The battle to protect consumer data is moving from cyberspace to shopping malls, as Congress scrutinizes how advanced technology increasingly follows shoppers around bricks-and-mortar stores.”