Loyalty360 Reads: April 19: Smoothie King Launches Subscription Service, Albertson’s Deepens Customer Loyalty, and More

Smoothie King Launches Subscription Service
Smoothie King announced the launch of its new smoothie subscription, Nourish Daily, which allows guests to create custom smoothies in their kitchen. Nourish Daily focuses on offering options that other smoothie subscriptions do not, such as customization, convenience and compact packaging.

The subscription allows guests to mix and match their selection of purpose powders with ten different ingredient blends. Nourish Daily provides ingredients, recipes and free scheduled delivery through its website. Customers choose the date and time of delivery, or they can pick up their smoothie subscription in-store at their nearest Smoothie King location. 

Albertson’s Focuses on Retaining Customer Loyalty for Life
Albertsons is deepening customer loyalty by pivoting to a “customers for life” strategy that draws together its e-commerce options, in-store experiences, expanding private labels and modernizing its supply chain.
The grocer saw digital sales increase 5% and recorded $437 million in adjusted net income for fourth quarter, driven by four key strategic initiatives:

  • Focusing on in-store as the foundation for customer experiences
  • Speeding up digital and omnichannel capabilities
  • Increasing productivity
  • Strengthening its talent and culture
In e-commerce, Albertsons launched a new unified mobile app, which the grocer plans to add recipes and pharmacy access. The company noted its Drive Up & Go service reaches 99% of its customers, while its delivery options have also expanded. Albertsons is also working to ramp up its new retail media network, called Albertsons Media Collective.

Krispy Kreme to Price Dozen Donuts at National Gasoline Average
Krispy Kreme announced it will set the price for an Original Glazed dozen donuts each Wednesday, April 13 through May 4, based on the national average price of a gallon of regular gasoline in the United States. Krispy Kreme will alert fans to the price by posting it on Facebook, Instagram and Twitter, as well as at www.krispykreme.com/offers/beatthepump.

Guests can get up to two dozen Original Glazed Doughnuts, each for the price of a gallon of gas, in participating shops, via drive-thru and for pick-up by ordering online and through the Krispy Kreme app.

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