Customer Experience   McDonald’s Trims Late-night Menu   The fast-food chain has announced that it will serve fewer menu items late at night. “The Chicago-based company said Thursday afternoon that the shortened menu is designed to improve speed. The pared-down menu debuts at stores April 30 and applies to restaurants in the U.S. that are open after midnight.”   Regal Activates Easter Egg Hunt to Drive App Downloads   Regal is employing gamification to get consumers engaged. The brand “is....

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