The latest news in the world of customer experience and customer loyalty.   Adidas Creates 30,000 Personalized Videos of Boston Marathon Runners For the last 30 years, Adidas has been the primary sponsor of the Boston Marathon, and to celebrate its anniversary it created 30,000 personalized videos of yesterday’s race—one for each of the runners. Using RFID chips on each runner’s race bib, street mats that picked up the signals and sent them to seven cameras that were strategically placed throughout the 26.2-mile....

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