Loyalty360 Reads: April 17 | MLS Teams Up with Fox Sports for Esports Series, Chick-fil-A Partners with Uber Eats, and More

Loyalty Programs
Friendly Express Debuts New Loyalty Program
Friendly Express has announced Express Rewards, which is a new loyalty program that is integrated with private label debit on Zipline’s platform. Express Rewards members and Express Debit users receive rewards like fuel discounts, surprise and delight offers, and clubs across the company’s 42 stores. "We're excited to offer a more robust loyalty program that will directly impact frequency of visits and basket size," said Danny Smith, president of Friendly Express. "By having one platform and enrollment process for payment and rewards, we’ll offer a more convenient and effective way to build loyalty."
MLS, Fox Sports Teaming Up for New Esports Series
In an effort to connect with fans, Major League Soccer announced it is teaming up with Fox Sports to air a series called the eMLS Tournament Special. This five-episode series will be on Fox’s FS1 channel on Sundays. The event will have MLS players team up with their eMLS player from the club and face off against one another. High-profile players like LA Galaxy’s Chicharito, Orlando City’s Nani and D.C. United’s Paul Arriola are going to participate, among other players. The MLS players for each team will play each other, while the eMLS players for each respective team will face each other, and the winners for both will end up playing to close the broadcast.
MLS Senior Vice President of Media Seth Bacon said that as the league has had to put its season on pause, it is “critically important to stay connected to fans and provide engaging content to our fanbase at a time they need it the most.”
Burger King Encourages People to be Heroes by Staying Home
Burger King has released a new advertisement encouraging customers to use its delivery app while staying at home. The ad, titled “Stay Home of the Whopper,” tries to have people understand they need to stay home, and has also waived the delivery order fee on orders that are over $10 on its app. The brand has also donated 250,000 Whoppers to nurses through the American Nurses Foundation. To get these Whoppers, the organization shared codes the nurses could use to order sandwiches from the company’s app.
Chick-fil-A Strikes Delivery Partnership with Uber Eats
Chick-fil-A has announced it is teaming up with Uber Eats to deliver to customers staying at home. Uber Eats is offering no delivery fees on orders that are $10 or more at participating restaurants through Saturday, April 18. To use this service, just use the Uber Eats app and find a participating Chick-fil-A restaurant. “Families are balancing work, school, childcare and other obligations from home and offering a simple way to order breakfast, lunch, dinner or a snack is just one small way to care for guests during this time,” says Michael Garrison, senior director of Chick-fil-A’s delivery team, in a press release. “Our partnership with Uber Eats will help us continue to serve nourishing meals in our communities with the added convenience of having the meal delivered to customers’ doors.”
Postmates Now Delivers Essentials from Walgreens, Duane Reade, and 7-Eleven
The Postmates delivery service is now delivering items from not only Walgreens/Duane Reade, but now 7-Eleven as well. These stores will be in two new categories on their app, titled Essentials and Convenience. This expansion of Postmates started April 14 in all cities that have a Walgreens/Duane Reade and 7-Eleven stores, and the app automatically orders your items from the store closest to you. The app isn’t the only place one can order from, as customers can order online as well.

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