Programs
AMC’s Stock Is Up
Shares in AMC have increased in value by 10 percent, partly due to the success of the latest Avengers movie and partly due to the growth of the brand’s loyalty program. “AMC’s loyalty program, called Stubs, recently surpassed 19 million members, up from 12 million in the past year. Stubs A-List costs about $24 per month—about the same price as two adult movie tickets in New York—and requires a three-month minimum at sign-up. There are no blackout dates and subscribers....