Loyalty360 Reads: Amazon Unveils Amazon Haul for Budget-Conscious Consumers, Macari Enhances Customer Engagement with Sweepstakes, and McCormick Engages Bakers with Cookie Quest Giveaway

Amazon Launches Amazon Haul, a Low-Cost Storefront to Compete with Chinese Discount Rivals 

Amazon has introduced Amazon Haul, a new budget-friendly online storefront featuring apparel, electronics, and other goods under $20. Announced in a recent blog post, the platform primarily features items priced below $10, with free shipping on orders of more than $25. Products will be shipped to U.S. customers from an Amazon-operated warehouse in China, with estimated delivery times ranging from one to two weeks. The new initiative positions Amazon to challenge growing competitors like Shein and Temu in the low-cost retail space. 

Amazon Vice President of Worldwide Selling Partner Services, Dharmesh Mehta, said, “Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices. It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.” 

The new online storefront will only be available on its mobile website and shopping app, showcasing unbranded, low-cost items such as $2.99 phone cases, $14.99 dresses, and budget-friendly activewear. Both Shein and Temu have built a loyal customer base, especially among young, cost-conscious shoppers. However, these platforms have faced criticism for their environmental impact and scrutiny over product quality and compliance. By targeting value-conscious consumers with banners touting “crazy low prices,” Amazon hopes to capture market share while keeping an eye on customer feedback to refine its offering. 

Head on over to Amazon and scan the QR code to get a closer look at Amazon Haul: https://www.amazon.com/b?node=1223413790 
 

Macari Partners With Rihanna’s Fashion Designer to Unveil “7 Nights in Paris” Giveaway 

The popular Caribbean e-commerce platform Macari Online has launched the “7 Nights in Paradise” sweepstakes in collaboration with acclaimed fashion designer Shanice Taylor. The campaign invites participants to try for a chance to win a luxurious getaway to Barbados. The highlight of the prize is a seven-night stay at the Hilton Barbados in 2025, coupled with bespoke cultural and fashion experiences. Taylor, celebrated for her work with global superstar Rihanna, brings her artistic flair to the giveaway, further elevating its appeal to fashion enthusiasts and luxury travelers. 

Winners will embark on a heritage railway tour around the island, a thrilling Atlantic submarine dive, and a special visit to Rihanna’s hometown. The experience also includes the lively Friday Night Fish Fry at Oistins, where guests can savor authentic Caribbean cuisine. For those who miss the grand prize, Macari Online has additional rewards awaiting other winners.  

A second-prize winner will receive a $300 shopping voucher, and all participants can claim a 20% birthday discount on non-discounted items at the new online Macari storefront in 2025. It’s easy to enter. All participants have to do is share the campaign link with five friends or more, follow Macari Online on social media, and submit an email on the official website.  

Learn more about the “7 Nights in Paris” giveaway here: https://upvir.al/16158/lp161538 
 

McCormick® Announces Holiday Cookie Quest Giveaway 

McCormick® is inviting bakers nationwide to join its Cookie Quest, a modern spin on the classic cookie exchange. Participants are encouraged to share their best holiday cookie recipes on Instagram for a chance to win $10,000. Entries will be judged on originality, presentation, holiday spirit, clarity, and taste. Recipes must incorporate a McCormick product and be submitted via video with the hashtags #McCormickCookieQuest and #Contest from November 19 until December 8. The winner will be announced around December 19 and may be showcased on McCormick’s website and social channels. 

McCormick VP of Marketing, NA Consumer, Giovannaa DiLegge, said, “McCormick has long been at the heart of holiday meals and traditions, creating sensorial experiences that bring people together and leave lasting memories. To continue to create special moments, we’re evoking the tastes and smells of holiday baking and putting a modern spin on the timeless cookie exchange. McCormick Cookie Quest will allow people across the country to share the joy of baking, and we can’t wait to see what everyone mixes up.” 

To celebrate National Cookie Day on December 4, McCormick has partnered with Milk Bar® and its founder, James Beard Award-winning chef Christina Tosi, to launch a limited-edition treat: the Candy Cane Pretzel Bark Cookie. The festive cookie features McCormick Pure Vanilla and Peppermint Extracts and is a fusion of minty sweetness with salty crunch, and a vibrant red sugar topping of sanding sugar. Free samples will be available to the first 100 customers at select Milk Bar locations, with the cookies available for purchase through December 31. McCormick is also sharing the recipe online, enabling bakers to recreate the magic at home. 

Learn more about the Cookie Quest campaign giveaway here: https://www.mccormick.com/cookie-quest 
 

Read More on Trends, Updates, and Industry Leaders     
 

Original Article Links: 

Amazon launches under-$20 online storefront to compete with Temu 

Macari Online Launches "7 Nights in Paradise" Giveaway Featuring Rihanna's Dress Designer Shanice Taylor 

McCormick® Announces Holiday Cookie Quest and $10,000 Grand Prize* 

 

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