Loyalty360 Reads: AA & JetSmart Expand Loyalty Program, KAY Jewelers Enhances Personalization, and Carl’s Jr. Unveils Ghost Burgers, Wants Customers to Share Ghost Stories

American Airlines and JetSMART Partner to Expand AAdvantage® Loyalty Program  

American Airlines and JetSMART have announced that as of September 24, customers are able to earn AAdvantage® miles on all JetSMART-operated flights across South America. Travelers can enroll in the free AAdvantage® program through aa.com or JetSMART.com, allowing them to accumulate miles on both domestic and international JetSMART flights. Members will also be able to redeem their AAdvantage® miles for travel on JetSMART flights in the coming months. 

American Airlines SVP of Revenue Management and Loyalty, Scott Chandler, expressed excitement in welcoming JETSMART customers, stating, “We are excited to welcome JetSMART and their customers to the AAdvantage® program, the most valuable travel rewards program.” 

The partnership between the two airlines first began in 2023 with codeshare flights between the United States and Chile and has since expanded to Peru and Argentina. The collaboration aims to create the most extensive network in North and South America, offering customers more enhanced travel options and affordable fares.  

Learn more about the AAdvantage loyalty program here: https://www.aa.com/web/i18n/aadvantage-program/overview.html?anchorEvent=false&from=comp_nav 
 

KAY Jewelers Unveils Modern Brand Evolution to Enhance Personalization and Connect with New Generation 

Prominent diamond retailer KAY Jeweler has announced a significant brand evolution to resonate with the next generation of consumers. With more than a century of experience helping people express love through jewelry, KAY is launching a fresh creative campaign and revamped product range reflecting modern relationships. The focus is on showcasing authentic, everyday love in its various forms, including romantic, familial, and platonic, through new marketing strategies that emphasize the beauty and unpredictability of love. 

KAY Jewelers President Bill Brace said, “Love is beautiful and magical but can be messy and unpredictable – it’s a winding path with twists and turns unique to each customer’s story. That authenticity and rawness are the elements that KAY is celebrating in our brand evolution. Whether consumers visit one of our redesigned stores, browse our fresh, new styles online, collaborate with our jewelry experts to create customized jewelry, or experience our new creative campaign, we hope they see themselves and their genuine love stories in our brand. We’ve always been a jewelry brand for everyone, but we want to be the jewelry brand for you and your unique love stories.” 

In tandem with this evolution, KAY is redesigning its stores throughout 2024 and 2025 to provide an elevated shopping experience. New store layouts will offer a personalized setting, integrating advanced technology to enhance customer engagement. A new Customization and Collaboration area will offer a more tailored experience, catering to wedding parties, groups of friends, or anyone seeking to mark special moments. The redesign aims to make shopping at KAY a more comfortable, immersive, and memorable experience for more than 20,000 annual shoppers. 

Watch as this KAY Jewelers YouTube video shows how KAY personalizes the experience for its customers: https://www.youtube.com/watch?v=lhA07CGDlRc 
 

Carl’s Jr. Offers Rewards Club Members Ghost Burger Combos, Invites Customers to Share Their Ghost Stories 

Carl’s Jr. offers more than comfort food with their new “Ghost Burger,” which is available for a limited time at participating locations. The burger features a spicy combination of Angus beef, ghost pepper cheese, and a fiery sauce with applewood-smoked bacon, lettuce, tomato, and onions on a toasted bun. To ease the pain of being ghosted or the guilt of ghosting someone else, the fast-food chain has also launched a social media campaign offering free food and exclusive swag. The brand is asking fans of its burgers to follow them and share their ghost stories on Instagram, X, Facebook, TikTok, or Threads. The invitation is open through November 6, 2024, and 50 winners will be selected to win a $50 Carl’s Jr. gift card and a tote bag. 

Anthony Nguyen, Carl’s Jr. VP of Marketing, said, “Nothing burns more than getting ignored or left on read, except for the mouth-numbing heat of our new burger, The Ghost. At Carl's Jr., we see you, we hear you, and we want to give you burgers, swag, and freebies to take your mind off the burn from ghosting.” 

In addition to the Ghost Burger, Carl’s Jr. has also introduced the Ghost Breakfast Burger, which features bacon, egg, ghost pepper cheese, Hash Rounds®, and a spicy sauce. My Rewards members can score a deal with two small Ghost Burger combos for $15 via the app, also through November 6. Whether you need to recover from being "ghosted” or reconnect with someone, Carl’s Jr. has your emotional support covered with these limited time offers. 

Sign up for the Carl’s Jr. My Rewards Club here to access your Ghost Burger deal: https://www.carlsjr.com/myrewards 
 

Read More on Trends, Updates, and Industry Leaders     
 

Original article links: 

American Airlines welcomes JetSMART to the award-winning AAdvantage program 

KAY Jewelers Announces Modernized Brand Evolution for the Next Generation of Consumers 

Burned by Ghosting? Carl's Jr. Launches Social Media Campaign Offering Free Food and Swag 

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