Loyalty360 Loyalty Live | Ramya Murali and Michael O’Brien, Deloitte


Deloitte provides industry-leading consulting, audit, tax and advisory services to many of the world’s most admired brands, including nearly 90 percent of the Fortune 500 and more than 7,000 private companies. 


Deloitte’s Loyalty Practice supports companies throughout their loyalty journeys, whether establishing a new membership program or managing/refreshing an existing one. The full suite of loyalty services span program strategy and design, digital and channel activation, operations and finances, accounting and tax treatment, through to implementation of technology, data, security, and controls. Deloitte has extensive experience in helping brands optimize their loyalty programs to offer compelling benefits and experiences, build sustaining relationships with their consumers, and deliver outsized business impact. 


Overall, loyalty is an agreement between the consumer and the brand entering into a mutually beneficial relationship. These brand-to-consumer relationships can take many forms – from tiered-based programs, to broader customer engagement and experiences efforts – but the no matter the structure, loyalty needs to be about more than transactions and discounts. 

“We try to think of ourselves as a one-stop-shop around loyalty,” says Ramya Murali, Principal, at Deloitte. “We have capabilities at each of those intersections so that we’re helping clients build a full-service loyalty capability.” 

Recent Content