Programs
 
Sally Beauty Promotes Loyalty Program with New App
The beauty retailer has launched a new app that enables loyalty members to track points, shop, and access rewards certificates. “Available for iOS and Android devices, the app is a continuation of the company’s digital transformation plan, with Sally Beauty stating it offers users new tools, ‘making it easier than ever to achieve professional quality hair color and care results at home.’”
 
Rewards for Social Media Users?
In an effort to get more users, TikTok is rewarding current users who refer friends. “TikTok’s latest growth strategy is called TikTok Rewards that lets users ‘redeem points for cool prizes to your favorite stores,’ according to the app’s notification. TikTok users can collect points by inviting friends to the app through a unique invitation code.”
 
Customer Experience
 
More Grocery Stores Try the Cashierless Model
Faced with competition from Amazon, grocery retailers are using new tech to go cashierless. For instance, “a project from UK-based Tesco involves opening its self-styled ‘pick and go’ or ‘frictionless shopping’ store to the public next year after testing with employees. Eventually it wants to use the technology, developed by Israeli startup Trigo Vision, in more of its smaller grocery stores.”
 
Firehouse Subs Opens “Restaurant of Future” in Durbin Park
The QSR, known for a casual atmosphere, has opened a new location that changes it up. “In what’s billed as the ‘first fundamental redesign’ in the chain’s history, the new restaurant at 480 Durbin Pavilion Drive features a sleek and streamlined design intended to make it easier and more efficient for customers and employees alike, including a re-positioned ordering area and a designated space for ‘Rapid Rescue To Go’ orders placed from the company’s app.”
 
 
New Products Bring Growth to PepsiCo
The soft drink and snack brand has launched new products and increased marketing efforts, which has driven growth for the company. “Under Chief Executive Ramon Laguarta, who took over from longtime chief Indra Nooyi in October, the company has been increasing spending on advertising and distribution networks, broadening its product lines and changing its packaging.”
 

Recent Content