Shari’s is a chain of family dining restaurants in the Western U.S.
Michael Kiriazis, VP of Marketing for Shari’s, participated in a compelling Q&A with Loyalty360 to share some thoughts about loyalty, customer experience, and customer engagement.
How do you define loyalty, what does it mean to your organization, how has it changed over recent years or since you have been on the job?
For us, loyalty is a simple concept. Gain repeat visits from our guests by creating an environment in which they want to return.
In the....