For Michael Marino, SVP and Chief Experience Officer at Caesars Entertainment Corporation, the biggest challenge he faces as a marketer revolves around customer attention.
“Customer attention is the biggest problem,” Marino said during Tuesday’s Loyalty360 February 2018 Brand Fireside Chat hosted by Loyalty360 CEO and CMO Mark Johnson. “Marketing is getting much harder in terms of how quickly you have to get your message across. Our program has a lot of levers to it. Our good customers love that and....