Loyalty360 CEO Mark Johnson was featured in a column in a recent edition of HotelExecutive.com, where he wrote of the emotional loyalty in regard to the hotel industry. “Most hotel and resort marketers agree that if a consumer has a ‘connection’ with a particular brand, it is likely that the consumer will buy more from that brand over their lifetime,” Johnson writes. “It is also relatively agreed upon that consumers have varying attitudes toward a brand or particular product; some have little or no....

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