Loyalty360 CEO’s Take on Emotional Loyalty and the Hotel Industry

Loyalty360 CEO Mark Johnson was featured in a column in a recent edition of HotelExecutive.com, where he wrote of the emotional loyalty in regard to the hotel industry.

“Most hotel and resort marketers agree that if a consumer has a ‘connection’ with a particular brand, it is likely that the consumer will buy more from that brand over their lifetime,” Johnson writes. “It is also relatively agreed upon that consumers have varying attitudes toward a brand or particular product; some have little or no preference for a brand and exhibit no awareness, while others have higher satisfaction with the brand’s relevance and performance and thus are keenly aware of how the brand fits their need and their budget.”

To read more on Johnson’s column at HotelExecutive.com, please click HERE.
 

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