Karen Szaras is the Senior Director of Loyalty and Partnerships at The Vitamin Shoppe. The brand is a finalist for the 2022 Loyalty360 Awards in the Social Impact and Corporate Social Responsibility category.

Szaras has been with the company for five years and is responsible for overseeing the strategy, design and execution of The Vitamin Shoppe’s Healthy Awards Loyalty Program and in-store activations.



The Vitamin Shoppe is a global, omnichannel specialty retailer and wellness lifestyle company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. It offers the largest assortment of vitamin, supplement, and sports nutrition products at retail in the U.S., including national brands and an expanding portfolio of proprietary brands.

The company’s commitment to corporate social responsibility (CSR) efforts is highlighted at this year’s Loyalty Expo. As part of The Vitamin Shoppe’s mission to support good health for all, it is committed to corporate responsibility and holistic wellness goals across environmental, social, philanthropic, and manufacturing practices. It is committed to doing its part to maintain a healthy, sustainable environment, including recycling initiatives, reducing waste, and lowering the carbon footprint in its store, distribution centers, and corporate headquarters. By forming strategic partnerships with a variety of non-profits, The Vitamin Shoppe is making huge strides in CSR and giving back to the community as demonstrated by the recent discontinuation of all plastic and paper bags in the store. The store is working to incorporate more certified brands that fight against pollution and utilize sustainable packaging.

In addition to its environmental causes, The Vitamin Shoppe is celebrating its 15th year supporting the non-profit Vitamin Angels. Together, they have raised over $15.2 million to deliver life-changing nutritional support to over 60 million vulnerable mothers and children in underserved communities.

The presentation will highlight the brand’s commitment to CSR through key partnerships to provide positive health and wellness for diverse communities and empower good health for all.

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