Starbucks Enters the Metaverse
Starbucks announced the launch of Starbucks Odyssey: a Web3 experience where Starbucks Rewards members can buy and trade collectible limited-edition NFTs to unlock new rewards benefits and complete interactive activities to earn the NFT digital badges. The metaverse experience will not require users to use any special equipment and can be entered through the Starbucks Rewards app. Users also don’t need to have a crypto wallet to purchase the collectible NFTs.
Badges will be assigned points values and can be bought or sold on the blockchain to unlock benefits.
Each NFT will feature original artwork created by Starbucks partners and outside artists, and a portion of the proceeds of each NFT sale will go toward unspecified causes. Starbucks also has addressed criticisms that the burgeoning metaverse community is eco-unfriendly with a promise to utilize “proof-of-stake” blockchain technology which uses less energy than previous iterations.
IKEA Launches Home Solar Offering
IKEA U.S. has teamed up with SunPower Corp solar technology and energy services provider, to make home solar energy solutions easier to access in select locations. Members of the IKEA Family customer loyalty program will be able to purchase home solar solutions, available through SunPower®, to generate and store their own renewable energy and live more sustainably.
IKEA customers can work directly with SunPower to access solar energy packages developed specifically for IKEA Family loyalty members. The partnership is a part of IKEA’s CSR efforts to make sustainable living more accessible and affordable.
Jamba Partners with Revive Superfoods for Smoothie Delivery
Jamba recently announced a partnership with Revive Superfoods to deliver smoothie kits nationwide. Individually portioned Jamba x Revive Superfoods smoothie kits come in two Jamba-inspired flavors and allow fans near and far to enjoy fresh smoothies.
In addition, Jamba is expanding its footprint with Jamba by Blendid, and an automated robot kiosk where the brand’s smoothies utilize artificial intelligence. Continuing to double down on increasing brand accessibility and consumer appeal, Jamba is also expanding its streetside and drive-thru development, including new drive-thru locations.