The Vitamin Shoppe to Expand at Retail with Franchise Stores for First Time in its History

The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, announced the launch of an innovative franchising model for independent operators to open The Vitamin Shoppe stores in their own communities around the United States. This is the first time in its 44-year history that The Vitamin Shoppe will partner with business owners to operate franchise stores.

Franchise partners now have the opportunity to leverage the trusted quality of The Vitamin Shoppe brand and its unparalleled expertise in the fast-growing health and wellness sector when they open new locations. Since launching in 1977, The Vitamin Shoppe has grown into the premiere global destination for health and wellness solutions, supporting millions of customers annually on their journeys of lifelong wellness. The company continues to modernize its business with a digital-first mindset that meets consumers where and when they prefer to shop in today's evolving retail landscape.

The Vitamin Shoppe's unique franchise model rewards franchise partners for driving and VShoppe app sales, via a commission structure that creates a seamless omnichannel experience for both franchisees and their customers. The customer experience across franchise stores is designed to be identical and indistinguishable from the 680+ retail locations owned by The Vitamin Shoppe.

Potential franchise partners can visit to start the discovery and application process, including financial disclosures and requirements.

Sharon Leite, CEO of The Vitamin Shoppe, commented: "Now is an especially opportune time to partner with highly motivated entrepreneurs to expand our store fleet. This new growth strategy is a capital-efficient way to grow our retail footprint in a favorable real estate market, while empowering our franchise partners to create dynamic, locally-owned businesses. With the events of the past year, consumers have become more invested in their health and well-being, as reflected in The Vitamin Shoppe's performance. We are tapping into this industry's strong runway for growth by partnering with franchisees who share our passion for quality, innovation, and the health of their customers and communities."

The Vitamin Shoppe offers the largest assortment of vitamin, mineral, and supplement products at retail in the U.S., including national brands and an expanding portfolio of proprietary brands, such as The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. Franchisees join an organization committed to supporting good health for all, as reflected in our diverse and highly knowledgeable Health Enthusiast teams around the globe.
For more information about The Vitamin Shoppe, please visit

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