You can call it Pavlov’s Dog: Ring a bell, and the customer will salivate.
Undoubtedly, organizations structured on attracting customers via frequent discounts can be successful; continually ushering them back to the watering hole. For today’s consumer centric landscape, however, brands that excel must move beyond the mechanical routine of yet another discount, and the emotionless parade of half-hearted wallets. The question becomes: How do successful brands keep the parade alive when there’s no bell ringing?
On December....