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SAP to present a webinar that explains how companies can set the stage to make customer experience a top priority and driving force behind engagement
There’s no denying that customer engagement should be of utmost importance in any company’s marketing strategy. Marketers know this and understand that customers need a brand experience that is relevant and personal to become loyal advocates.
But, many companies struggle to put the organizational components in place to make customer engagement visions a reality. A solid foundation is vital in moving forward with engagement initiatives because success requires various departments to collaborate, while keeping communication lines open and a flexibility that allows for a test-and-learn approach.
On Oct. 2, 2014, at 1 pm EDT, Loyalty360 will host a webinar titled, “Key Components of the Next Generation Marketing Foundation,” presented by SAP.
The webinar will focus on the key factors in building the next-generation marketing foundation, and understanding the organizational path to customer engagement success.
The featured speakers will be: David M. Raab, Principal at Raab Associates; and Bernard Chung, a senior director of global solution marketing at SAP.
“Putting the pieces of the customer experience puzzle in place is a huge task for marketers,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “This webinar will show attendees how important it is to have a strong marketing foundation that can accelerate the process for offering great customer experiences.”
For more information on this webinar, please click here.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the ones that will succeed will understand that in this new marketing world, the focus needs to go beyond just filling the pipeline or even customer conversions, but rather delivering consistent customer experiences across all touch points that builds loyalty over time. SAP provides an integrated enterprise wide loyalty management solution that enables your organizations to delight your customer with every interaction, exceed your customer's expectations, and create delightful customer experiences consistently. For more information, visit sap.com.
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