It’s pretty cool to watch the professional advancement of someone who teaches a class on customer loyalty. That’s why we’re interested in a recent announcement from Affinion Group, which specializes in loyalty and customer engagement. It has appointed Thomas F. O’Toole to its Board of Directors.
O’Toole is the Executive Director of the Program for Data Analytics at Kellogg and Clinical Professor of Marketing at the Kellogg School of Management of Northwestern University. His focus at Kellogg....