The last few years have witnessed the emergence of ‘daily deals’ as the major marketing innovation for small to medium sized retailers. With the promise of reaching thousands of potential new customers, businesses have eagerly signed up with companies like Groupon and LivingSocial, offering deep discounts as a lure for new customers. As popular as these programs have become, there has been little discussion of whether they actually work. Do ‘daily deals’ genuinely help the retailers that use them? That is, are the....