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Loyalty programs are often seen as a key differentiator for marketers, elevating them to greater heights while engaging customers and achieving brand loyalty.
That is certainly true of the food and beverage and hotel industries where loyalty programs drive repeat business with their ability to identify consumer habits, demographics, and personalization opportunities, according to a new report from Oracle Hospitality.
As a result, these industries can effectively create frictionless customer experiences that encourage repeat engagement....
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