Restaurant patrons will attend a preferred establishment 35 percent more if the restaurant offers a loyalty program, according to research from Loyalogy, Asheville, N.C.
Such a program won’t be enough to entice people to go to a restaurant that they patronize any way, or to make more total restaurant visits than they might otherwise (e.g., 11 casual dining visits a month rather than 10) Dennis Duffy, Loyalogy president, told Loyalty 360. But a properly executed loyalty program can result in a patron choosing one of those....