Hotel coalitions can be a valuable tool in the hospitality industry. For hotels that want to retain their independence while having access to the amenities—including extensive loyalty programs—found in larger chains, the mechanism allows them to enjoy the best of both worlds. The latest of these coalitions to launch is the Monopoly Global Alliance Program.
Through the program, three, four, and five-star hotels will have the opportunity to purchase a membership to the group, giving them access to technology like the Monopoly....