Loyalty program members want to receive communications, but they need to be relevant according to Scott Robinson, Senior Director, Loyalty Consulting & Solutions, for Maritz Loyalty Marketing.
Robinson and his colleague, Sean Claessen, Vice-President, Creative and Strategy, Maritz Loyalty Marketing, were the featured speakers during Tuesday’s Loyalty 360 webinar titled, “Loyalty Solution Design: Optimizing to Stand Out in a Cluttered Market.”
While 94% of loyalty program members seek communications, only 53% say....