Loyalty program design is mission critical, according to Adam Craig, vice president of product management, Deluxe Rewards. Craig talked about this key element for loyalty programs during Tuesday’s Loyalty360 webinar titled, “How Loyalty Programs Influence the Customer Journey,” which was presented by Deluxe Rewards. To illustrate how loyalty programs need to be designed, Craig shared one of his favorite catch phrases. “Start with the end in mind,” he said. “While that phrase was designed for use....

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