The Red Roof Inn’s RediCard loyalty program eclipsed the 1 million-member mark last November. Loyalty360 caught up with Brenda Eddy, who has managed the RediCard loyalty program for the past six years, for an update on the program.
Can you give our audience an update on the Red Roof customer loyalty program? How is it going this year and what specific customer insights have been gleaned that have helped enhance the program?
Eddy: Our RediCard program has been aggressively growing in terms of new members. This year, through August....