Connecting with shoppers is an ongoing quest for loyalty marketers, and one option they should consider to heighten and magnify customer engagement is contextual commerce. Loyalty360 talked to Gerry Gilbert, CashStar, Vice President, Technical Product, about this topic and several others related to customer loyalty in an intriguing interview. What are the biggest opportunities/challenges for brands and marketers today? If you could recommend one thing to a client (or prospective client), what would it be? Gilbert: One of the....

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