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The 2021 Loyalty Expo proved once again to be the pinnacle of loyalty conferences, containing a wide variety of topics discussed and networking across different industries and sectors not found anywhere else.
One of the most enthusiastic attendees was Tom Madden, Senior Partner for ICF Next. He not only attended but held a seminar on emotional loyalty in a well-received session titled “Emotional Loyalty and its Role in Your Brand’s Program Evolution.”
Madden spoke with Loyalty360 CEO Mark Johnson about his overall feelings about the conference, how to build customer emotional loyalty, and trends that brands should focus on in the upcoming year.
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