Premier Loyalty Event Expands Slate of Marketer Roundtables, Offers B2B Marketing Track

Cincinnati, OH.  (January 7, 2011)—Marketers know that building sustainable customer loyalty is a journey that drives long-term, profitable growth.  But, they want to know why and how to embark on this journey. The 4th Annual Loyalty Expo 2011 will give them the answers.

Presented by Loyalty 360 – The Loyalty Marketer’s Association, Loyalty Expo 2011 will be held March 20-22 in Orlando, FL ( During this premier, three-day conference, attendees will have the chance to tap into the freshest thinkers in marketing to learn about the critical challenges facing brands and walk away armed with the expert insights, tools and techniques companies need to make the journey to loyalty.

To explore the issues most on their minds, marketers will have the unique opportunity to participate in peer only roundtable sessions.  Because the roundtables were such a hit when they launched last year, the number of sessions and breadth of topics explored will be greatly expanded at Loyalty Expo 2011.

New this year is Loyalty Expo’s B2B Marketing Track.  Fueled by the important findings uncovered in “Customer Loyalty Techniques for Business to Business Marketing Programs” the just released white paper by Loyalty 360 and SAS, Loyalty Expo is bringing together a thought-provoking array of B2B marketing insiders to examine a myriad of the most compelling issues facing B2B marketers today, including B2B Loyalty: The True Engine of Growth and Profitability; B2B Maximizing Channel and Supplier Relationships; and B2B Customer Relationships: The Road to Becoming a Trusted Partner.

The 2011 keynote will be presented by Mark Johnson, President and CEO of Loyalty 360, in which he will discuss why and how today’s most successful brands have ingrained a loyalty mindset in their culture. Guided by a loyalty-based, customer-focused management approach, he will explore how these brands benefit from a keen focus on building and deepening the relationships with their good customers.

Highlighting the personal experiences marketers have had on their journey to loyalty, featured sessions include:

  • How to Create Loyalty (and the Brands That Are Doing it Best)—Brand Keys Managing Partners, Robert Passikoff and Amy Shea will share the results of the 2011 Customer Loyalty Engagement Index.
  • Using Social Technologies to Reward Brand Loyalty: BJ Emerson, Social Technology Officer of Tasti D-Lite will give a behind-the-scenes look at TastiRewards, the first “social-friendly” point-of-sale (POS) integrated customer loyalty application.
  • Giving More Power to the Players:  GameStop’s New Loyalty Program: Mike Hogan, CMO, and Jenn McMillen, Director of Customer Loyalty of GameStop, will discuss their 100-day pilot and national rollout of PowerUp Rewards.
  • In It for the Long Haul – The Citizens Bank/Giant Eagle Partnership: Trevor Knott of Citizens Bank and ?Linda Wakim of Giant Eagle will discuss how they partnered to successfully build ongoing customer loyalty, increase incremental purchases and decrease customer attrition.

For more registration and additional information, please visit

About Loyalty 360

Connecting. Educating. Guiding. This is what Loyalty 360 – The Loyalty Marketer’s Association is all about (  Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy.  A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Media Contact:

Cindy Kazan; 414.352.3535

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