Portsmouth, NH. March 08, 2011—Loyalty Builders has uncovered a growing challenge in direct marketing that has huge implications on profitability and customer loyalty if unaddressed. The one-time buyer problem (purchasers who place one order and don’t come back for another sale) affects most companies today, many of whom do not even realize they have a problem.
An analysis from Loyalty Builders revealed that on average for companies doing direct marketing, 41% of a customer population is comprised of one-time buyers....