Cincinnati, OH (January 11, 2012) Turning Customer Data Into Action, a just-released white paper sponsored by TSYS and conducted by Loyalty 360 – The Loyalty Marketer’s Association, found that while the vast majority of brands collect customer data, they face myriad obstacles in using the data to drive strategic change. Marketers that are able to overcome these challenges, however, report that making the data actionable delivers bottom line results.
“Faced with a constantly growing reservoir of customer information....