Flying Blue Elevates Loyalty Program Experience Through Partnership With Valuedynamx
Flying Blue, the loyalty program of Air France-KLM, has unveiled a new era of member rewards by expanding its collaboration with Valuedynamx. Central to the new program is the launch of a card-linked offer ecosystem via the newly enhanced Flying Blue+ app. By integrating Valuedynamx’s card-linking technology and robust merchant network, the app allows members to earn miles effortlessly on everyday purchases in-store and online. Users simply link any payment card to the app and automatically accrue Flying Blue miles without sacrificing existing card rewards, transforming routine shopping into meaningful loyalty benefits beyond flights and travel.
Flying Blue Senior Vice President & President Ben Lipsey said, “This partnership perfectly aligns with our commitment to delivering exceptional value to our members. With card-linked offers in our new app, we’re able to close the loop – our members can now earn and redeem miles seamlessly, which is what today’s travelers really want. Partnering with Valuedynamx means we can tap into their established merchant relationships across all the brands our members shop regularly, without having to build these partnerships from scratch. It lets us quickly expand into lifestyle, retail, and dining – the places where our members are already spending their money every day.”
The innovation positions Flying Blue as a front-runner in the loyalty space, especially in key markets like the US and UK, where it reaches 3.5 million and 1.8 million members respectively. Members gain access to merchant-funded, personalized offers based on their shopping habits, enhancing program engagement and providing real value. Valuedynamx’s expertise in data-driven rewards helps drive increased spend, loyalty, and retention by offering a frictionless experience where members can browse, purchase, and earn miles, all through a single, integrated mobile platform that responds to the growing preference for app-based loyalty. Sixty percent of loyalty program members prefer to access their rewards through a mobile app.
Learn more about the Flying Blue loyalty program here.
Jimmy John’s Teams Up With Drew Brees to Raise Funds for BGCA
All throughout August, Jimmy John’s is teaming up with football icon and longtime franchisee Drew Brees to launch a sandwich that goes beyond flavor. It fuels a cause. For the first time, fans can enjoy The Brees #9, a custom twist on the Italian Night Club sandwich and Brees’ personal favorite order. Featuring salami, capocollo, smoked ham, and loaded with condiments and oregano-basil, the sandwich is available nationwide through August 31.
Jimmy John’s VP of Marketing Kate Carpenter said, “The mission of the Jimmy John’s Foundation is to empower the next generation to dream boldly and thrive. This year, we’re thrilled to expand our impact even further in partnership with the Brees Dream Foundation, which shares our vision of advancing opportunities for youth in our communities. And what better way to do that than with a sandwich built by Drew himself?”
What makes this sandwich special isn’t just the ingredients. It’s the impact. With every purchase of The Brees #9, $1 will be donated to the Jimmy John’s Foundation, while each regular Italian Night Club ordered contributes $0.25. These funds directly benefit the Boys & Girls Clubs of America and the Brees Dream Foundation, supporting youth development, cancer patient care, and opportunities for underserved families. In addition, through August 10, Jimmy John’s will sponsor the NOLA Pickle Fest in New Orleans, a pickleball tournament benefiting the Brees Dream Foundation. Highlights include a special clinic for Boys & Girls Club members.
Learn more about the Boys and Girls Clubs of America here.
Cousins Subs and Green Bay Packers Celebrate 10 Years of VIP Game Day Sweepstakes
Cousins Subs is collaborating with the Green Bay Packers to launch the 10th season of their fan-favorite “Best Seats in the House” sweepstakes. The exclusive contest offers football fans a once-in-a-lifetime opportunity to enjoy a premium game day experience during the 2025–2026 season at the iconic Lambeau Field.
Cousins Subs CEO Christine Specht said, “As a Wisconsin-based brand, we’re proud to celebrate 10 seasons of bringing fans closer to the action. This partnership lets us combine two things Wisconsinites are passionate about—football and great food—in a way that’s unforgettable.”
Each lucky winner will receive two tickets to a Packers home game and enjoy the game from a specially designated 50-yard line VIP section, complete with plush leather recliners. The VIP experience also includes personal TVs for watching replays and highlights, along with a full game day meal catered by Cousins Subs. Fans have an opportunity to enter the sweepstakes each day through December 21, 2025. Two winners will be randomly selected before each home game throughout the season. Since its launch, the sweepstakes has drawn more than 500,000 entries and continues to be a highlight of Cousins Subs’ official partnership with the Packers.
Visit here to enter the sweepstakes.
Original Article Links:
Valuedynamx Powers Flying Blue+ App's New Card-Linked Offers, Unlocking Maximum Miles-Earning Potential from Every Purchase
Jimmy John’s and Drew Brees Team Up to Launch Sandwich That Gives Back
Cousins Subs and Green Bay Packers Offer Fans VIP Experience for 10th Anniversary Sweepstakes