Two years ago, the average consumer participated in 18 loyalty programs with an astounding 2 billion loyalty program memberships in the U.S. according to the 2011 COLLOQUY CensusTalk white paper. Fast forward to 2013 and new research has confirmed continued growth in loyalty program memberships.
But is this recent growth considered flab or muscle? Are consumers more or less active in loyalty programs? What are the most important factors in managing a successful loyalty program and standing out from the crowd?
On May 30 at 1 p.m. EDT....