Global Franchise Group has seen sales at its Marble Slab Creamery and MaggieMoo’s Ice Cream stores soar more than 50% since November due to a mobile, loyalty, and social integration program.
Global Franchise Group, which is the parent company of Marble Slab Creamery and MaggieMoo’s, began testing a mobile, loyalty, and social integration platform through MercuryLoyalty in November. Marble Slab Creamery and MaggieMoo's franchises that participated in the campaign increased average transactions by more than 50% through....