Lowe's is giving new meaning to the holiday shopping season by inspiring customers to gift back to the place that has meant so much this year: home.
This holiday season, Lowe's is helping customers reflect on a year at home, the moments with loved ones that happened there and opportunities to keep creating and enjoying their homes for years to come. By gifting the "home," customers can invest in more precious time and memories with loved ones – from kitchen essentials for more meals together to a new treehouse for creative playtime outside.
Lowe's will also give "home" for the holidays renewed meaning through special initiatives that give back to the many communities it serves, first by inviting customers to share "Letters to Home" that detail why they love their homes, what their homes endured this year and how they hope to make them even better next year. Adding to the magic of the season, Lowe's will spotlight select families who share their stories in-store or on social media using #LetterstoHome. Lowe's will also highlight community support on Small Business Saturday and throughout the season, with details to be announced in the coming weeks.
"Our homes have never been more meaningful to our lives than they have been in 2020," says Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer. "Over the past few months, we've seen our homes rise, if imperfectly, to meet all that we've needed from them. As we approach the holidays, the idea of gifting the home feels especially right. It's a giving back in a way, but most importantly when you gift your home as a family, it's a gift you can both give, and enjoy, together."
To make the gift of home more affordable and easier to shop, Lowe's introduces a new Season of Savings, beginning earlier than ever on Oct. 22, to help customers gift back after an unexpected year at home with loved ones.