A new white paper from Carlson Marketing explores the opportunities in loyalty programs to keep the momentum in the low-cost carrier airline business.
MINNEAPOLIS, May 4, 2010 – In their latest white paper, the loyalty program experts at Carlson Marketing examine how loyalty programs can play an important role in the ongoing success of low-cost carriers (LCC). Loyalty programs have become the rule rather than the exception with 8 of the 10 largest LCCs offering at least some form of loyalty program....