Consumers have strong interest in loyalty programs, as evidenced by studies showing that the average person belongs to more than 18 programs, yet they are tired of fumbling with different loyalty cards in their wallets or keychain fobs.
That’s the challenge that LOC Enterprises, LLC, Cincinnati, Ohio, expects to solve with its universal loyalty card system, said Tiena Manypenny, chief marketing officer. The company announced its launch of the program in conjunction with the Loyalty 360 Engagement & Experience Expo.
By using....