Every marketer wants to engage customers the best way possible. Well, customers who choose live chat for customer service are satisfied a higher percentage of the time than those who call, email, or use social media channels, according the latest quarterly Zendesk Benchmark report.
“Customers are gravitating more toward live chat as their preferred channel,” said Jason Maynard, senior manager of data and analytics at Zendesk. “Organizations who use live chat move customer requests away from web forms and feedback tabs to....