Listening to Customers Paves Way for Roundy’s New Loyalty Rewards Program
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Midwest-based grocer Roundy’s Supermarkets – which includes all Pick ‘n Save, Copps, and Metro Market stores in Wisconsin, and at Rainbow stores in the Minneapolis/St. Paul metro area -- listened to its customers and has launched a new customer loyalty rewards program called Fresh Perks. Fresh Perks, which launched Aug. 8, is a new rewards program designed to save customers money every time they shop. Roundy’s Rewards card-holders will now need to switch to the “Fresh Perks” card. “We’re....

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