Midwest-based grocer Roundy’s Supermarkets – which includes all Pick ‘n Save, Copps, and Metro Market stores in Wisconsin, and at Rainbow stores in the Minneapolis/St. Paul metro area -- listened to its customers and has launched a new customer loyalty rewards program called Fresh Perks.
Fresh Perks, which launched Aug. 8, is a new rewards program designed to save customers money every time they shop. Roundy’s Rewards card-holders will now need to switch to the “Fresh Perks” card.
“We’re always listening to our customers to ensure we are giving them the rewards and programs that they will find useful,” James Hyland, Vice President of Investor Relations and Corporate Communications for Roundy’s, told Loyalty 360. “We heard from our customers that they wanted a program where they could save money on everyday grocery purchases. Fresh Perks is in response to that feedback.”
To promote the revamped rewards program, Roundy’s has also launched a Fresh Perks Giveaway that offers more than $9 million in prizes, including 1 million free products. During the Fresh Perks Giveaway promotion, which runs through Oct. 9, customers will have two ways to win. Customers will be given the opportunity to collect tickets in-store by using a Fresh Perks card each time they shop. Bonus tickets also will be awarded for every $50 in purchases as well as by purchasing bonus items.
What’s more, customers can play online at www.freshperksgiveaway.com for their chance to win daily prizes, free groceries for a year, or $25,000 cash.
The Fresh Perks program also makes it easy for customers to load manufacturer coupons onto their cards by logging onto the store’s website and clicking the coupons they’d like to use. Coupons are automatically added to their card. Customers can sign up for the free Fresh Perks card at any customer service desk.
Hyland said Roundy’s has launched a number of customer–centric initiatives.
“One of these initiatives is a new customer rewards program with the goal of generating increased customer loyalty via the Fresh Perks program,” Hyland explained. “We will continue to listen to customer feedback and track Fresh Perks usage, and our rewards program will continue to evolve to best serve our loyal customers.”
Hyland said Roundy’s customer loyalty philosophy centers on three key areas: superior customer service, full-service departments, and competitive prices with strong value proposition.