LGBT Adults Strongly Prefer Brands That Support Causes Important to Them and That Also Offer Equal Workplace Benefits

NEW YORK and WASHINGTON, July 18, 2011—Brand preferences and customer loyalty often are measured by marketers as the “holy grail” and as benchmarks of consumer behaviors. In a new poll released today, lesbian, gay, bisexual and transgender (LGBT) adults confirmed attitudes that strengthen their loyalty to companies as well as their brand preferences. The new national survey found that nearly three-fourths (74%) of LGBT adults are likely to consider brands that support nonprofits and/or causes that are important to....