David Vanderwaal, Head of Marketing USA for LG Electronics, compares his brand’s relationship with customers to a first date.
Less than a decade old, LG Electronics has a lot to prove in the considered purchase category, which includes products like appliances and televisions.
“As a new brand, we are focused on trying to build long-term advocacy,” Vanderwaal told Loyalty360. “We are trying to establish a life-long relationship with someone–like going out on a first date. We do a lot to nurture that....