As “the world’s first and largest hotel loyalty program”, IHG® Rewards Club from
InterContinental Hotels Group has a history of being innovative and driving value for customers. IHG recently introduced its “Into the Nights” promotion that allows members more opportunities to earn bonus points and miles, with a concentration on personalized offers for members.
Bruce Lahood, Vice President, Global Loyalty Consumer Marketing, IHG−InterContinental Hotels Group, told Loyalty360 that keeping things simple....