The Lexington Rewards Guest Loyalty Program launched Feb. 1 to offer guests “the best of both worlds,” Christine Thome, PR manager for Vantage Hospitality Group, told Loyalty 360. That dual offering, Thome said, includes a points-based system that can be redeemed for free hotel stays, airline miles, and purchases from online retailers as well as instant benefits such as late check-out and free room upgrades when available.
For guests who travel frequently, particularly for business travel, Thome said the points-based aspect ....