Leveraging data to create actionable insights into how the customer wants to experience your brand, coupled with personalization and relevance at each customer touch point, can lead to customer loyalty. On Thursday, Loyalty360 hosted a webinar titled, “Great Expectations: The Digital Journey to Customer Loyalty,” which was presented by The Alliance Data Businesses: Alliance Data Card Services, Epsilon, Conversant, and LoyaltyOne. Jeff Berry, Senior Director, Research and Development, LoyaltyOne, told attendees that &ldquo....

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