Leveraging customer data is the biggest challenge facing online marketers in 2014 according to the annual StrongView Marketing Trends survey. Accessing and leveraging data are the foremost email marketing challenges and are directly related to the key initiatives of improving engagement and targeting, the survey reveals.
The StrongView survey was conducted with SENSORPRO between Nov. 18-27, 2013, and reflects the attitudes of 387 business leaders regarding their planned marketing budgets, priorities, and challenges for 2014.
According to....